Our Vision & Mission

Our vision is to empower and uplift the underserved segments of Pakistani society by providing accessible and digital short-term credit solutions, thereby accelerating financial inclusion and bringing positive change.

Our mission is to utilize technology to make personalized credit accessible and bring financial inclusion to the underserved mobile-active consumers in Pakistan, by providing loans through an online platform facilitated through mobile devices, and using big data-enabled technologies such as artificial intelligence and machine learning to transform the consumer finance experience in Pakistan.

Solutions for every person’s need.

Get Instant Cash!

With our online platform, Zaroorat Cash, all transactions can be easily facilitated through mobile devices. Prospective borrowers can conveniently apply for credit on their mobile phones and receive approval. Once approved, borrowers can withdraw their cash credit with the funds being immediately disbursed into their bank accounts or mobile wallets.

Humraah is proudly serving

500K+ Loyal Customers